1) |
Challenge with courage.
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We
will boldly accept challenges without fearing failure.
Pioneering spirits coupled with innovative courage are valued
characteristics that will advance individual effectiveness and
the pursuit of technological development. We will always aim
to be leaders in our fields of endeavor.
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2) |
Increase communication with an open
mind.
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We
understand that close communication is vital to success.
Within the organization with our employees and outside of the
organization with our customers, suppliers and partners, we
will actively promote the exchange of information and the
spirit of cooperation and teamwork. Prejudice and bureaucracy
will not be tolerated as they go against our core
values.
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3) |
Enhance our competence and maximize its
potential.
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Through diligence, training and education, we will
extend our expertise and improve our individual and group
competence.
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4) |
Provide our customers with satisfaction and a feeling
of security.
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Our focus will be on providing the technology,
products and services needed by our customers, now and in the
future. To the extent that we can exceed their expectations we
will consider ourselves successful.
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5) |
Responsible corporate citizenship is rooted in our
core values.
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We
are aware that our individual behavior will reflect upon the
company as a whole, and we will comport ourselves
appropriately, in a manner consistent with societal and
professional expectations. We will conduct business in a
socially responsible and ethical manner and understand that
corporate social responsibility is a cornerstone of future
success.
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6) |
Act with a global viewpoint.
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An
open mind and a global view will shape our thoughts and guide
our actions. As global citizens, we will respect the cultures
and customs of others and will accept their laws as our own
when in their domains.
In order to succeed in the test
and measurement industry, companies must continuously keep one
step ahead of the latest technologies. To maintain our
position on the forefront of technology and live up to our
corporate mission and philosophy, all Advantest employees
shall conduct themselves in accordance with the aforementioned
guidelines.
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